Planning an event is not an easy task. It takes time, patience, organisation and knowledge. It is essential that you cover your bases to ensure successful event planning. One way of doing this is by following the Ws of successful event planning. These are Who, What, When, Where and Why. Below we look into these W’s in more detail to help you successfully plan your event.

Don’t forget, if you need a hand with the planning, the organisation of the event or an extra pair of hands on the day, we are here to help. As Peterborough based event planners, we have a lot of experience planning a wide range of events. We can take away the stress of organising your own event. All you’ll need to do is turn up and look fabulous!


Think about who your target audience is. Who are you selling tickets to, or who is invited to your event. What sort of people or business do you want to come to your event? When you have figured out who the audience are you can start thinking about the sort of event that would attract them, their demographic and location too. Do they have specific schedules that need to be taken into account when planning a date and time for your event?


What do you want to be the main take away from your event? What is the message that you want to get across? What will be included in your event that will make it the event of the year where people or businesses want to be seen? How long does your event need to be to get the key takeaway and message across? Once you have figured that out, you can think about what your event schedule looks like.


Is there a time of the year that this event needs to take place? For example, if it is business planning for the year ahead, or an awards ceremony at the end of the year – it needs to be at the end of the year. Maybe you are planning an outdoor community event, in which case the summer months will be better for you. Think about the diaries of your target audience too. Is there a better day or time of the year for them too?


Now you need to think about where your event is going to take place. Would a hotel in the city work best for you? Will attendees need accommodation? Where is nearby accommodation for them? Do you need to make sure that there are public transport links for them, or will free parking be more important? This will all need to be thought of when you are considering where to hold your event.


Now for the big question, the why. Why did you decide to do this event and what do you want to get out of it? What are the overall goals of the event? What do you think you should record at this event to ensure the next event is better? Everything that happens at your event should happen for a purpose. That purpose should be your why.


Need help understanding the ‘W’s of your event? Call our team of friendly event planners now. We have the experience, connections and organisational skills you need.