One of the biggest things that holds people back from holding an event is the fear of nobody attending. Whether it’s your birthday party, anniversary celebration, awards ceremony or corporate event – that fear is very real for lots of people. What happens if nobody comes?

This is why we have created this blog post. We want to set people’s minds at rest, enabling them to host an event where all they have to do is “turn up and look fabulous”. In this blog post we share our top tips, as event planning professionals, for maximising attendance to your next event. Whether you have an upcoming event or have been planning to run one – this blog post will help.


The best way to catch a person’s attention is to tell them what it is happening. Include an agenda for the event with invitations. If someone reads the agenda and likes what they see or hear, then they’ll be likely to confirm their attendance much sooner than if they’re not sure what to expect. Sometimes the great unknown can attract people, but it does put a lot more people off. Think about the theme, who will be attending and what attendees can expect from the event. Include all these things in your agenda. If you’re not sure where to start with your event agenda, sit down with our event planners. They can help you figure the agenda out.

Time & Location

You need to think about the date, day and time of the year. It’s important that you give potential attendees as much notice as possible too. The less popular a date is, the more likely people will be able to attend. Think about the right date for your event to be able to maximise attendance. It could be after work, over a weekend or during the working day. This all depends on your event and your target audience. Think about where the event will take place too. Is there local public transport? Are attendees expected to find somewhere to stay over? Is it in a location that is easy and close for your target audience to get to?

Save The Date

Why not get some buzz going around the ‘save the date’ notifications. Make them fun to share on social media when guests receive them. Encourage your audience to share publicly if they are attending and this will encourage others to attend too. Of course, you can use paper invites. Alternatively, why not use social media invites, a website booking system or email invitations? Remember – the more notice you can give people, the more chance they’ll be able to attend.

Need help maximising the attendance to your next event? Call our team of event organisers and planners now. We will be only too happy to share out expert advice with you.